All of this has become our everyday reality. And this hybrid existence — half-work, half-wander — is no longer unusual. It’s the norm.

Remote work, digital nomadism, influencer job titles, content creation, Zoom meetings from mountaintops, and constant work on the go are now normal parts of our lives. But why hasn’t the travel industry adapted to this new normal? Why is it that Airbnb hosts still think a wobbly table and chair qualify as a “dedicated workspace”? Why do so many hoteliers proudly advertise WiFi, only for it to collapse under one video call?

If you want to welcome “workation” travelers— those who blend business with pleasure, deadlines with daydreams — you need more than fast internet. You need to understand deeply. Not on the surface, but in their entire complexity.

Designing for the “always-on” guest isn’t about squeezing a desk between a bed and a wall. It’s about rethinking hospitality from the ground up — for a generation that takes their work wherever they go. And since there is a high chance you will have the opportunity to host more and more “workation” style of travelers (work + vacation), it’s about time to meet them.

To fully tap into how the segmentation of travelers is changing, read the article I wrote on the topic of future travelers. “Classification of future travelers: A strategic field guide for what comes next,” access the article here >

Meet The Visionaries on the Move

Work hasn’t transformed merely because of better tech. There’s more at play. Work has changed because we’ve allowed ourselves to dream differently. Bigger. Be more creative. And what comes with it is also location independence.

As humans climb the map of consciousness — echoing Maslow’s hierarchy — they begin to crave meaning, freedom, and expression. It is very logical that the life of a location independent person can’t be squeezed in a cubicle anymore.

We live in an era shaped by ideas and imagination. And the boundary between living and working is completely blended. Work has, at least for creatives and visionaries, became inseparable from life. Not in the hustle-culture way, but in the vision-led way.

Now brands, businesses, and careers are built from laptops, rooftop cafes, and mountain villages. More and more (especially young) people are blending work-life mode to the degree where following their visions becomes an essential part of their lives. And it travels with them. Or sometimes — they travel to ride a wave of inspiration and opportunities.

The Visionaries on the Move are a new breed of traveler. They live at the intersection of ambition, artistry, and adventure. They blend content creation over breakfast, investor calls before lunch, and creative refueling in a new city by sunset.

For them, travel isn’t escape — it is a necessity. A lifestyle. An identity. A platform.

They are not just working remotely. They are redefining what it means to work, live, and create in motion.

These archetypes blend mobility, work, content, and ambition. They are redefining what it means to live and earn while moving.

• The Digital Nomad – building a life and career on the move
• The Tech-Savvy Explorer – optimizing travel through smart tools
• The Bleisure Traveler – strategically mixing business and pleasure
• The Social Media Influencer – curating content as both experience and currency

These travelers are world-builders in transit.

They need frictionless infrastructure—but they crave beauty, intention, and resonance. They’ll book the place with strong WiFi—but stay for the scent of espresso, the quiet terrace, the artistic detail. Because for the Visionaries on the Move, a destination isn’t a pause—it’s a portal. And they’re here to move through it, fully awake, fully alive.

Let’s meet the four archetypes, motivated by chasing opportunities, inspiration and freedom.

1. The Digital Nomad

WHO THEY ARE

The Digital Nomad is not a tourist on a gap year—they’re a professional living a location-flexible lifestyle, blending work and exploration into one continuous flow. Whether coding from a beach café or writing from a co-living loft in Lisbon, they move with intention. They are globally minded, self-directed, and deeply attuned to creative rhythm.

Digital Nomads design their environments for flow, community, and regeneration. They stay longer, return often, and treat destinations like temporary homes, not checklists.

BREAK THIS ASSUMPTION

Digital Nomads aren’t just young freelancers living out of backpacks.

Hospitality often assumes they want budget hostels or coworking tables, social activities and bar crawls, and basic internet and a desk.

But what they actually need is reliable infrastructure (Wi-Fi, lighting, workspace, quiet hours); a place that supports focus and well-being, and a community without chaos.

MOTIVATION & HABITS

What does their travel look like?

• Medium- to long-term stays (2 weeks to 6 months)
• Strategically chosen “base cities” with access to fitness, culture, and nature
• Routine-building: morning routines, work sprints, connecting with people in the evening

What motivates them?

• Freedom to design life on their terms
• Desire to balance productivity and inspiration
• Escaping burnout-prone environments in search of quality of life

What kind of experience do they choose?

• Co-living apartments or boutique hotels with smart design
• Walkable neighborhoods, green access, health-conscious options
• Spaces where they can work, recharge, and meet like-minded humans

What are they seeking?

• Autonomy, balance, community
• A calm space to create, not just consume
• Places that elevate their lifestyle, not distract from it

MONEY

What they spend money on:

• Mid- to high-quality housing with strong Wi-Fi and privacy
• Healthy food, quality coffee, fitness memberships
• Mobility tools (e-bikes, coworking, train passes)

What they won’t spend on:

• Flashy upgrades, daily tours, or group excursions
• Hotels without desk space, poor lighting, or rigid policies

CLASSIFICATION

In the old model:

They were often mistaken for backpackers or business travelers, but they don’t quite fit either. They’re builders, thinkers, creators—living globally, not vacationing.

Subtypes:

• The Deep Worker → values silence, spaciousness, and high-performance settings
• The Structured Nomad → craves gym access, co-living, stable rhythm
• The Co-Living Connector → thrives in curated community spaces, wants weekly dinners, co-creation, and village vibes

DESTINATIONS

Ideal destinations:

• Lisbon, Bali (Canggu), Chiang Mai, Tbilisi, Cape Town, Medellín, Mexico City, Ericeira
• Smaller co-living hubs with nature proximity: Canary Islands, Madeira, Bansko, Ericeira
• Affordable cities with strong digital ecosystems, creative scenes, and high quality of life

Mismatch destinations:

• Rural areas with poor Wi-Fi
• Ultra-luxury resorts without work infrastructure
• Over-touristed cities lacking authenticity or nature access

THE IMPORTANCE OF TECHNOLOGY

For the Digital Nomad, technology isn’t optional—it’s the operating system of their lifestyle. It enables freedom, focus, and flow. Without it, nothing works. But it must be frictionless, reliable, and thoughtfully integrated—never clunky or overbearing.

They love:

• Fiber Wi-Fi and backup tethering options
• Smart access systems (app-based check-in, contactless services)
• Productivity tools (calendar sync, focus timers, project management apps)
• Community platforms that help them meet other nomads and locals
• Well-integrated coworking environments with ergonomic design

They avoid:

• Unreliable or unstable internet
• Tech-heavy environments that feel sterile or over-automated
• Booking systems with hidden friction, manual check-ins, or rigid policies

2. The Tech-Savvy Explorer

WHO THEY ARE

The Tech-Savvy Explorer is curious, efficient, and always a few steps ahead. They view travel through the lens of innovation, using technology not just as a tool—but as an experience enhancer. They want frictionless journeys, instant access, and places that feel like the future already arrived.

They are early adopters, often trendsetters. They appreciate design, personalization, and functionality. For them, the ideal stay is seamless, intelligent, and a little bit futuristic.

BREAK THIS ASSUMPTION

Tech-savvy does not mean impersonal or cold.

Hospitality often assumes they want gadgets for the sake of novelty, standard smart rooms or robotic service, and tech-heavy branding over real usefulness.

But what they actually crave is well-integrated, invisible tech that makes life easier; personalization, autonomy, and control; and spaces that reflect their lifestyle, not just their gadget collection.

MOTIVATION & HABITS

What does their travel look like?

• Highly efficient, well-researched, and often solo
• Frequent short getaways or business-leisure hybrids
• Hyper-curated experiences using apps, data, or AI-generated plans

What motivates them?

• Curiosity about innovation, smart cities, and new ideas
• Optimizing their own systems and lifestyle
• Finding destinations that feel like they belong to tomorrow

What kind of experience do they choose?

• Design-forward hotels with seamless booking and automation
• Environments that offer flexibility, speed, and user control
• Cities that offer tech-driven cultural or social experiences

What are they seeking?

• Efficiency, novelty, and agency
• Smooth interfaces and well-designed guest journeys
• A glimpse into what’s next

MONEY

What they spend money on:

• Smart rooms, personalized services, seamless mobility
• Devices, experiences, or stays that offer next-level UX
• AI-enhanced travel planning, concierge, or on-demand curation

What they won’t spend on:

• Clunky check-in/check-out systems
• Outdated, analog-only rooms
• “Luxury” that ignores modern design and innovation

CLASSIFICATION

In the old model:

They didn’t really exist. At best, they were loosely categorized under business travelers, but their motivation is innovation, not work.

Subtypes:

• The System Optimizer → constantly refining their life setup
• The Future Seeker → travels to tech hubs, conferences, or innovation zones
• The Immersive Realist → explores AI, AR, and sensory tech for meaningful experience

DESTINATIONS

Ideal destinations:

• Singapore, Tokyo, Seoul, Berlin, Amsterdam, Tallinn, Helsinki, Dubai
• Cities with strong public systems, innovation scenes, and digital convenience

Mismatch destinations:

• Locations with limited digital infrastructure
• Manual check-ins, cash-only economies, or analog-only properties
• “Rustic charm” that sacrifices comfort and functionality

THE IMPORTANCE OF TECHNOLOGY

For the Tech-Savvy Explorer, tech is both the infrastructure and the experience. It’s how they plan, how they move, how they access, and how they remember. But it must be seamless, efficient, and elegant.

They love:

• Smart check-in, app-based control over rooms, lighting, temperature, and entertainment
• AR/VR layers for cultural or sensory immersion
• AI-generated travel companions, personalized itineraries, and in-room digital concierges

They avoid:

• Clunky automation or slow-loading systems
• Tech that adds friction instead of removing it
• Places that lag behind the pace of innovation

3. The Bleisure Traveler

WHO THEY ARE

The Bleisure Traveler is the ultimate shape-shifter—blending business with leisure, and work with well-being. They don’t see travel as either productive or pleasurable. For them, the ideal trip offers both. One day they’re leading a strategy session; the next, they’re paddleboarding at sunrise or exploring a hidden wine bar after hours.

They’re strategic, balanced, and deeply focused on lifestyle curation. Their time is valuable, and they want their environment to support both performance and presence.

BREAK THIS ASSUMPTION

Bleisure isn’t about tacking on a few extra vacation days to a work trip.

Hospitality often assumes they want a standard business room and some spa discounts, a tourist brochure at check-in, and a functional hotel with a bit of local taste.

But what they actually need is a fluid environment that moves effortlessly between work and rest, smart design that allows for both productivity and recharge, and an access to spaces that restore energy, not just provide activities.

MOTIVATION & HABITS

What does their travel look like?

• Often starts with a professional reason—but they always extend the stay
• Travels with flexibility, combining meetings, creative work, and personal preferences
• Carefully chooses destinations that nurture both mind and body

What motivates them?

• Optimizing life by blending purpose and pleasure
• Avoiding burnout while staying engaged and present
• Creating rhythm: work hard, play well, rest deeply

What kind of experience do they choose?

• Hotels with excellent Wi-Fi, meeting space, and wellness amenities
• Neighborhoods where they can walk to a café, gym, gallery, or green space
• Destinations that feel human—not purely transactional or touristic

What are they seeking?

• Integration, rhythm, and flow
• A beautiful balance between achievement and enjoyment
• A travel experience that mirrors the lifestyle they’re building

MONEY

What they spend money on:

• High-comfort stays with functional design (ergonomic desk + soft sheets)
• Mind-body services (massages, guided movement, healthy food)
• Upgrades that offer time savings, convenience, and autonomy

What they won’t spend on:

• Loud or overstimulating environments
• Experiences that feel disconnected from their pace or values
• Places that treat “leisure” and “business” as opposites

CLASSIFICATION

In the old model:

They were either business travelers or luxury leisure guests, but their lifestyle didn’t fit cleanly into either box.

Subtypes:

• The Flex Worker → travels often, blends client meetings with slow mornings
• The Flow Hacker → curates destinations to spark creative breakthroughs
• The Lifestyle Curator → chooses cities and stays that support their values + rituals

DESTINATIONS

Ideal destinations:

• Amsterdam, Copenhagen, Vancouver, Singapore, Ljubljana, Barcelona, Cape Town
• Cities with great infrastructure, walkability, safety, and wellness integration
• Anywhere with great transport, time-zone balance, cowork/relax hybrids

Mismatch destinations:

• Isolated conference hotels with no charm
• Cities lacking rhythm, nature, or options to unplug
• Hyper-touristic destinations that feel disconnected from local life

THE IMPORTANCE OF TECHNOLOGY

For the Bleisure Traveler, technology enables flexibility and rhythm. It’s not about having every gadget—it’s about creating ease across roles. The smoother the tech, the more present they can be.

They love:

• Smart room automation that shifts from work mode to rest mode
• Calendar-syncing and smart concierge services
• Booking tools that offer bundled options: workspace + wellness + transit

They avoid:

• Tech overload that adds complexity
• Rigid systems with no room for flow
• Spaces that separate work and leisure instead of blending them

4. The Social Media Influencer

WHO THEY ARE

The Social Media Influencer is a visual storyteller, content creator, and trend amplifier. Whether they’re a fashion blogger, travel vlogger, or micro-influencer with a niche audience, they see the world as both a canvas and a stage. Travel is their content source—and sometimes their job.

They curate experiences to share them. What makes a place special isn’t just how it feels—it’s how it photographs, performs, and translates online.

BREAK THIS ASSUMPTION

Not every influencer is shallow, and not all of them are chasing likes.

Hospitality often assumes they want free stays in exchange for social posts, highly curated, Instagrammable corners, or loud aesthetics and trendy design features.

But what they actually need is unique, story-worthy experiences, access, exclusivity, and insider moments, and environments that align with their personal brand and values.

MOTIVATION & HABITS

What does their travel look like?

• Highly curated trips designed around aesthetics and shareability
• Often travel in short bursts with flexible plans
• May work with tourism boards, brands, or partner with hotels for content

What motivates them?

• Storytelling, brand building, creative output
• Keeping their audience engaged with “wow” content
• Personal identity expressed through place, fashion, and photography

What kind of experience do they choose?

• Visually stunning accommodations and experiences
• “Hidden gems” that haven’t gone viral yet
• Moments that create emotionally resonant and highly shareable content

What are they seeking?

• A mix of beauty, originality, and edge
• Spaces where they can perform, create, and connect
• The sense of being first and exclusive

MONEY

What they spend money on:

• Aesthetic environments that match their personal brand
• Professional photoshoots, curated outfits, high-end meals
• Insider experiences they can monetize through content

What they won’t spend on:

• Generic hotel rooms or tourist traps
• Places that feel outdated, basic, or “already overdone”
• Mass-market offers that don’t help their content stand out

CLASSIFICATION

In the old model:

They might’ve been misread as leisure travelers or even VIP guests, but today’s influencers are entrepreneurial media brands in motion.

Subtypes:

• The Visual Storyteller → focused on capturing beauty and mood
• The Fantasy Builder → creates an aspirational lifestyle
• The Brand Collaborator → travels for paid campaigns and product placements

DESTINATIONS

Ideal destinations:

• Bali, Cappadocia, Santorini, Petra, Paris, Iceland, Amalfi Coast
• Locations with drama, color, and cinematic landscapes

Mismatch destinations:

• Environments that are too raw, rough, or visually unremarkable
• Properties that forbid photography or don’t allow creative flexibility
• Places with no Wi-Fi, mirrors, or aesthetic angles (the horror!)

THE IMPORTANCE OF TECHNOLOGY

For the Social Media Influencer, tech must support speed, quality, and aesthetic control. Their tools are their livelihood, and their hotel should feel like a mini production studio.

They love:

• High-speed Wi-Fi, in-room editing setups, and power outlets everywhere
• Lighting, mirrors, neutral palettes, and natural light
• Integrated camera-ready features like drone access points or curated shooting spots

They avoid:

• Dead zones for connectivity
• Poor lighting, cluttered design, or off-brand decor
• Complicated booking or unresponsive staff when working on deadlines

Seamless systems for boundaryless living

This is not your average guest. The Visionaries on the Move are the most tech-native, rhythm-sensitive, and creatively attuned group you’ll meet. They don’t merely use technology — they co-create with it. It’s their assistant, amplifier, and second skin.

When it comes to tech, they expect it, demand it, and use it as a creative co-pilot. To truly support The Visionaries on the Move, your infrastructure must do more than function — it must accelerate.

For them, a smart room isn’t a luxury — it’s a baseline. Slow WiFi? It’s a deal-breaker. Plug scarcity? Instant one-star deduction. Inflexible access systems? That’s yesterday’s world.

They move fast, think big, and work globally — often all at once. They move across time zones and timelines, host team calls at sunrise and publish Substacks at midnight. They are scripting visions, pitching projects, editing videos, birthing brands — all while orbiting a new city, one AirDrop at a time. To host them, you must anticipate their flows, not interrupt them. You don’t just offer accommodation, you offer a creative environment. And thus you need intelligent tech solutions.

At Nevron, we design with these travelers in mind — From IPTV that doubles as a content studio backdrop to mobile-first interfaces that simplify every stay.

Think seamless automation that lets your guests stay in their flow state, not fiddle with settings.

Because when tech works like magic — they can work their magic, too.

For the Visionaries on the Move, hospitality is not a place to check out — but a place to check in with their vision. For them hospitality becomes a launchpad for ideas, for content, for companies, for lives fully lived. They came to live, work, and create — all in one breath.

And the best thing you can do for them? Let the tech take care of the rest.